About Us
We started Everyday Journal because the eco-living industry felt boring. Preachy, even. Our mission? Make sustainability actually interesting. Not some distant goal for perfect people in perfect homes. We're talking about real changes. Small ones. The kind you can actually do tomorrow. We've spent the last several years figuring out what works—and what's just marketing noise. Now we're sharing it. Because honestly, the planet doesn't need another guilt trip. It needs people who give a damn and know where to start.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Mission & Our Vision
Our Mission
Cut through the green-washing and give people practical, actionable ways to live more sustainably. No judgment. No impossible standards. Just real solutions that fit into real life. We want every decision—from what you buy to how you use it—to feel simple and worthwhile.
Our Vision
A world where eco-living isn't a luxury hobby. It's the default. Where knowing the impact of your choices is as normal as checking the weather. Where doing better for the planet feels natural, not like punishment. That's what we're building toward.
Our Core Values
The principles that guide everything we do
Radical Honesty
We tell you when something isn't worth buying. Even if we sell it. You deserve to know the real impact of your choices, not the marketing version.
Keep It Simple
Complexity kills action. We strip away jargon and pretense. If we can't explain it in plain language, we haven't understood it well enough yet.
Progress Over Perfection
You don't need to be perfect. You need to be better. Small shifts compound. That's the whole thing. That's how change actually happens.
Real Impact Matters
We measure what actually helps. Not engagement metrics or feel-good stories. Actual environmental benefit. Actual lives improved. That's our scorecard.
Why Choose Us
Experienced Team
Our professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
Quality Guaranteed
We stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
Fair Pricing
Transparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
Proven Results
Thousands of satisfied customers and a track record of successful projects speak for themselves.
Our Story
Everyday Journal started in 2018 when one person got tired of feeling lost. The zero-waste guides were overwhelming. The sustainability accounts were discouraging. So we built something different. A journal. A resource. A real conversation. We've grown from a side project into something 47 people depend on daily. More importantly, we've stayed stubborn about keeping things honest. No corporate spin. No fake certifications. Just what actually works.
Meet Our Team
The people behind Everyday Journal
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Ana Štirn
Founder & Head of Content
Started this whole thing out of frustration. Spent a decade in corporate sustainability before realizing most of it was theater. Now she writes the stuff she wishes existed when she started.
Matej Kovač
Research & Partnerships
Environmental scientist who actually understands the data. He makes sure we're not just telling people what feels good. Tests everything. Trusts nothing without evidence.
Petra Novak
Community Manager
Talks to hundreds of people monthly about what they're actually struggling with. Her feedback has killed at least 12 ideas that looked good on paper but didn't work in real life.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.